For this program to work effectively, we do require that a potential client have a world class web site or suite of sites consisting of 80 - 140 pages. Alternatively, you need, at the very least, a web site presence that is capable of being added to and expanded in order to reach that critical size and content. Additionally we will require the use of from ten to forty domain names, all of which are registered to the client. It is impossible to state in this overview the precise number required, as it materially depends on the size of the market segment and the number of your competitors we will be battling against. Should these domain names not be currently available, we will register the number we require, each tailored for direct relevancy to your site. Naturally these domain names will remain your property. However, we will recommend the judicious management by which these domain names can exercise significant leverage on each of the search engines to enable your index pages to be elevated towards the top of that engine's listing.

The main objective of the Market Commander™ Product is to provide you, our client, with a powerful and exclusive web page search engine positioning and enhancement tool. It's use will produce an easy-to-locate suite of web pages for the least sophisticated of searchers on the Internet and will at the same time ensure that placement domination within each of the major search engine listings is achieved. It is a statistical fact that a person using a browser, looking for a specific product or service on the Internet, will generally not be prepared to go beyond the first four or five pages of twenty listings each. Consequently, this in turn means that for your site to obtain the maximum effectiveness it must contain the correct combination of keywords, meta tags, frequency, relevancy and word positioning, all of which we define as the "Rules of Engagement". Thus when your tailored site is submitted to a search engine, it will obtain the maximum leverage and placement within a predefined range on that engine and be positioned well within the search tolerance area for the most inept and least literate computer browser.

Before implementing any work on your web pages, we will undertake a comprehensive and in depth case study of your complete web suite, paying particular attention to the form and construction of your existing pages and their relevancy factors. This study will highlight the strengths and weaknesses of your web site's visibility to each particular search engine. In addition, a separate and equally important in-depth interrogation of all search engines in the same market segment as that in which your business operates will be undertaken. This will determine the relevancy of all of your competitors' pages and the critical factors controlling their current placement in these engines. From the data collected by these comprehensive methods, a complete assessment of your site efficiency will be produced and submitted to you as a written report, together with our prioritized recommendations which will need to be to implemented to obtain the required repositioning of your web pages.

For this system to be utilized to its maximum, constant monitoring and tuning will be undertaken, adhering to the Rules of Engagement. It is possible to use the Market Commander™ Program to tune a web site for immediate once-off use, but due to the number of pages constantly being submitted to the search engines, it is necessary for the Search Engine selection criteria to be constantly updated. There is little doubt that time erosion will ultimately cause web page placement decay on all major search engines without continual monitoring and adaptation of your page submissions. What the Market Commander™ does is to sample all the major search engines on a daily basis to detect any changes in their search priority functions and weightings. This type of identification is done by our use of internally developed, state of the art algorithmic interrogator suite of programs. These programs identify and isolate the particular and relevant changes as they occur within the search engines. Indeed some of the most minor changes can have a profoundly significant and potentially damaging effect on your web page placements.

It is worth mentioning at this point, that not all changes made to the relevancy, positioning or weighting initiated by the search engines may necessarily require us to recommend a change in your web pages. Search engines are capable of spoofing and they do, from time to time, leave red herrings in their search protocols to catch the unwary tuner. These are the potential pit-falls into which the less experienced and unwary tuner can and does frequently fall. After ascertaining both the type and nature of these changes and their impact on your web pages, with regard to a particular search engine, we can then begin to formulate your penetration strategy to either maintain or enhance the individual rating of your pages. This is achieved by supplying to your web master purpose-designed templates for your pages.

To realize the maximum benefit of Market Commander™, it is necessary that we be contractually vested with a measure of control over the critical mass of your web site. This is to enable the rapid implementation of our recommended tuning. Please note that this does not mean that we will ask your I/T, I/S, web master or Marketing Manager to change the content, feel or visual impact of your pages, unless the methodology of the page construction renders the site content invisible to the search engines. Should this invisibility prove to be the case, we will recommend that an alternative type of page programming be employed which will allow the maintenance of the visual impact of the original page. As mentioned above, we will develop and supply to your web master the web page templates tailored to maximize your page identification within the current recognition parameters of the each engine. This does not mean that the day-to-day operation and management of your site will be taken out of your web masters' hands. It does however mean that it will become his or her prime responsibility to reload any of the page or pages as amended onto your web server, with the original page content inserted into the new templates supplied by us.

From the above it will be evident that to obtain the maximum benefits from this program, it is vitally necessary to maintain an ongoing close monitoring of the individual page performances on each engine, together with the updates of the algorithmic interrogations of the search engines themselves. This is achieved by the submission to you of weekly or monthly reports of your web site's performance in a custom report.

Having spent time, effort and money on your web site, you really need to see a justification of the total resources expended. This is where the Market Commander™ comes into its own. It allows you to see the results of your investment in terms of web site recognition improvement, and the number of hits received each day from potential customers. This latter can be easily measured from your server's statistics program. Without doubt the most important aspect of the Market Commander™ is to ensure your organization's recognition by all major search engines with repetitive top ten exposure across the board, either by product, keywords, meta tags or by the company or brand name.

A comprehensive level of support for our customers is provided with the purchase of the program. This support consists of three levels. First is your personal direct contact with your selling agent, who will be able to assist at the practical level and will help you with the implementation of the recommendations as made. The second level is the monthly or weekly reports published and sent to you by either E-mail or by PowerPoint electronic transfer. The third level is the US Account Manager via E-mail, Fax or Telephone where technical help at an advanced level is easily accessible.