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REPORTING FUNCTION
The format of the reports generated by the Market Commander™ can be presented in any manner requested by our clients and is extremely flexible. However, each report has certain key elements within in it and it is these that follow below. It is very important to decide the search criterea on which each individual client web pages are to be based upon. This is decided in conjunction with each individual client at the review stage of their existing web pages, and it is important to get this right as this becomes the yardstick for measurement of the progress of their web pages up each of the search engine listings. The major headings which will be included in our reports are categorized below:
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A chart presentation of the clients' current position. |
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Details of any changes in the individual search engine profile parameters. |
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A written commentary giving a current snapshot view of the client's web pages and their relative positioning within each of the major search engines. |
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Recommendations for improving page relative positions or for maintaining the current positions, in response to changing search engine priorities. |
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Actual downloads of the clients' page listings showing the position of their web pages in each of the major search engines. |
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Should the search engine analyses reveal a requirement to modify the clients' pages for greater visibility, then the appropriate counter-measure will be identified and advised. If required, a new page template will be created to combat the search engine changes and delivered to the clients. |
To give clients a comprehensive view of the performance of their website as mentioned above, we use several different graphs to visually represent this progress over each time period that the client has selected. The broad description of each graph is shown below to give prospective clients an idea of what is being measured.
GRAPH #1: SEARCH ENGINE DATA SAMPLES
Designed to show at a glance the level at which our client's pages dominate the search engine placement ratings and is a representation of the samples taken over the period of time selected, to show the relevancy of pages submitted. It is an x-axis point and line chart which plots the deviation both positive and negative from a daily predetermined mean for all pages.
This specific chart shows how our client's pages are performing against all competitors on each search engine. Our client's pages are assigned a positive value, and all their competitors are assigned a negative value. A daily statistical mean is then calculated from the data collected from the engines and the positive and negative pages plotted against the resultant mean value. From this daily sampling method of all search engines, we are able to determine those changes in each of the search algorithms as and when they occur. Once these changes are identified, we can then analyze and interrogate each change to determine the best method of re-asserting our clients' pages on any particular search engine.
GRAPH #2: MONTHLY PERCENTAGE OF POSITIVE PAGES IN THE TOP 40
This graph illustrates our clients monthly results plotted on a simple bar chart. What this will show, is that from the inception of our Market Commander™ Program a steady improvement in the ratings will be achieved, and the rate of progress up the ratings can easily be monitored.
GRAPH #3: % MONTHLY PAGES IN THE TOP 40 BY SEARCH ENGINE
This graph illustrates the actual placement of a client's monthly result by each of the major search engines. This chart as generated by the Market Commander™ Program allows us to identify those search engines that require further tuning of the web pages for maximum visibility and to concentrate our efforts on modifying the pages to improve the listing positions.
GRAPH #4: % PROBABILITY OF FINDING CLIENT'S PAGES IN THE TOP 40
This graph illustrates the likelihood of finding the clients' actual pages on all the major search engines. This chart is also generated daily by the Market Commander™ Program and allows us to identify those search engines that require further tuning of the web pages for maximum results.
Summation : From the close monitoring by the Market Commander™ of the data collection on a daily basis, the individual search engine preferences can be detected as they happen, and strategies for improving or maintaining our client page placement devised. As mentioned previously on this site, we provide custom designed templates to our clients either for implementation and submission by their web master or if requested, we will do this as part of our service for the client.
